Retail Association of India : The 20th edition of Retail Leadership Summit (RLS) saw Myntra bring down the curtains with ‘Echoes of the Elements,’ by Myntra’s Runway Icons, an ethereal fashion showcase, inspired by the raw beauty of nature. Hosted by the Retailers Association of India (RAI), RLS, India’s premier two-day retail event, was held at the Bombay Exhibition Center on February 27-28, bringing together industry leaders, innovators, and visionaries to shape the future of retail in the country
A celebration of nature and craftsmanship
Powered by Myntra Runway Icons, ‘Echoes of the Elements’ showcase drew inspiration from nature’s most auspicious color palette—the earthy ochres of the land, the deep blues of the oceans, the fiery crimsons, the ethereal ivories, and celestial golds. Each shade was a tribute to the five elements, narrating a story of balance, power, and grace. The show featured a curated ensemble, from House of Pataudi, Koskii, Ambraee, Kisah and Scakhi each contributing to a collective vision of elegance, heritage, and modernity. The designs showcased a striking blend of intricate embroidery, structured silhouettes, and handcrafted embellishments, redefining occasion wear with a fresh perspective.
Siddhart Arya, Director, Design at Myntra said, “With Echoes of the Elements, we sought to craft a narrative that goes beyond fashion, one that reflects nature’s grandeur through exquisite artistry. This collection is a poetic interplay between age-old craftsmanship and modern expression, ensuring that each piece is rooted in tradition while resonating with the evolving tastes of today’s consumers. We remain committed to making ethnic wear timeless yet trend-forward, ensuring that every ensemble is as meaningful as it is magnificent. It was great collaborating with the Retail Association of India which helped us bring Indian fashion to the fore.”
Dr. Hitesh Bhatt, Director, Marketing and Communication, RAI and Editorial Director STOrai, Retailers Association of India (RAI), added, “The Retail Leadership Summit serves as a pivotal platform for shaping the future of retail, fostering dialogue, innovation, and industry collaboration. Towards our commitment to India’s fashion industry, we are delighted to have collaborated with Myntra for the debut edition of the fashion show at the RLS summit. The show was a true testament to India’s rich cultural legacy, demonstrating how traditional craftsmanship continues to evolve and remain relevant in today’s dynamic fashion landscape. More than just a runway show, Myntra’s participation at RLS 2025 underscored its role in shaping the future of fashion in India.”
The show culminated in a breathtaking tribute to Aether, the celestial force that binds the universe. The ensembles, ornate lehengas, and regal sherwanis were designed to embody a dreamlike aura, with opulent zari, gold Lurex, and tonal embroideries bringing the grandeur of the cosmos to life. This finale was a visual spectacle that seamlessly blended cultural depth with modern luxury.
With over 6 lakh styles from 4k+ brands, Myntra continues to make ethnic wear accessible, diverse, and relevant for the modern consumer. Runway Icons, a dedicated proposition for homegrown ethnic fashion offers close to 60 thousand premium ethnic wear styles from 180+ brands, giving customers across 19k pin codes in India to choose the most trending occasion wear from Made-in-India brands and labels.
