Nykaa Cosmetics: Some days start with a 9AM call and end past midnight drinks. Some don’t pause for coffee, lunch, or a second glance. And through it all your lip colour? It better make an impression.
That’s the energy behind Nykaa Cosmetics’ latest launch, the all-new Matte To Last 16HR Bullet Lipstick. Made to move with you and stay on through it all, this high-impact bullet delivers intense pigment with a soft matte finish that feels as good as it looks. Think of it as the perfect sidekick to your favourite Matte To Last Liquid Lipstick now in a fuss-free bullet that glides on and stays put.
Infused with Bakuchiol, the gentle, plant-based alternative to retinol, it doesn’t just colour your lips, it cares for them too. So even after 16 hours of meetings, meals, and mirror-checks, your lips feel as good as they look.
The range features 25 rich, purposeful shades, thoughtfully named and universally flattering. There’s Chai, the everyday nude you’ll keep reaching for and guess what it’s Rasha’s most picked also! Maharani, for when you need to feel powerful. Madras Kaapi, deep and warm like your go-to brew. Bombae, effortlessly cool. And Kashi, the moody hue for after-dark statements.
“Lipsticks remain one of the most dynamic and high-engagement categories in beauty, and at Nykaa Cosmetics, we’ve consistently focused on understanding what consumers truly seek from this everyday essential. The Matte To Last 16HR Bullet Lipstick reflects a growing demand for products that deliver bold colour, lasting wear, and all-day comfort without compromise.
This launch builds on the strong equity of our Matte To Last franchise while introducing a format designed for modern routines and fast-moving lifestyles. As a brand built on performance, purpose, and consumer relevance, we remain committed to setting benchmarks in beauty innovation that are both meaningful and future-ready.” Adwaita Nayar, Co-founder – Nykaa, Executive Director & CEO Nykaa Fashion
Just like the people it’s made for, this lipstick shows up and stays. The formula is 100% vegan, paraben-free, cruelty-free, and made for all-day comfort. No fading, no flaking, no fuss. Just high-performance pigment that keeps up.
After all, lips have always been at the heart of Nykaa Cosmetics. From our cult favourite Matte To Last liquid lipsticks to the juicy Lip Lollies and now this powerful bullet, we’ve never missed a swipe.
