Myntra’s Big Fashion Festival: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has rolled out its new campaign for the 6th edition of the company’s marquee festive fashion extravaganza, the Big Fashion Festival (BFF). Led by Bollywood stars Ranbir Kapoor and Triptii Dimri, the campaign combines relatable everyday moments with Myntra’s signature festive flair.
At the heart of the films is the platform’s unique ‘3X’ proposition, triple-layered offers designed to deliver maximum value to shoppers this festive season. With over 4 million+ styles and 15,000+ top brands, Myntra’s BFF promises to be the ultimate destination for festive fashion, catering to diverse tastes across categories and price points.
The campaign draws from lighthearted, real-life scenarios where expenses pile up, derailing people’s plans for fashion and self-expression. With Myntra’s ‘3X’ proposition, these everyday dilemmas are given a playful twist, showing how Myntra helps people move from “kharche pe kharcha” to “charche pe charcha,” making festive style both accessible and aspirational.
Speaking on the campaign, Ranbir Kapoor said, “During the festive season, everyone wants to look and feel their absolute best. But life doesn’t stop for celebrations, and those unexpected moments can throw you off. This campaign brilliantly captures that reality with a light-hearted and humorous twist. It perfectly demonstrates how the Myntra Big Fashion Festival brings real value, ensuring that you can stay stylish and confident no matter what comes your way.”
Triptii Dimri added, “The campaign’s humorous take on life’s unexpected moments really resonated with me. It’s a great message that fashion and beauty are not just for perfect moments; they should be a part of our everyday lives, curveballs and all. The Myntra Big Fashion Festival truly brings style within reach, showing that you can look and feel your absolute best with confidence and at great value even when life gets a little chaotic.”
Kejal Parekh, Associate Director of Marketing at Myntra, “Myntra’s Big Fashion Festival is centered on delivering exceptional value to our customers. With Ranbir and Triptii bringing their unique charm, we’ve taken a fresh approach by showcasing relatable, everyday situations that mirror the dilemmas and aspirations people face during the festive season. Instead of a conventional commercial, the films draw from these real moments – like balancing budgets or choosing the perfect festive look – and show how our 3X offers make fashion both accessible and aspirational.”
About the Ad Films:
The campaign is brought to life through four ad films, each blending humor, relatability, and star power to showcase how Myntra’s BFF helps people navigate life’s constant expenses without compromising on style.
- In the Ranbir ethnic film, a 30-year-old family man finds himself overwhelmed by surprise spending from office collections to accidental parking lot mishaps, even as he dreams of Ranbir’s kurta look. With Myntra’s triple-discount offers, he finally shines at an office karaoke night in stunning festive wear.
- In the Ranbir casual wear film, the same everyday hero aspires for Ranbir’s jacket look but is constantly pulled back by never-ending expenses. Myntra’s 3X proposition helps him step out in style, proving that fashion can be effortless and budget-friendly.
- In the Triptii ethnic wear film, a young woman’s festive lehenga dreams get derailed by life’s interruptions: a phone falling in the train gap, a leaking ceiling, and a scooter breaking down. Myntra’s discounts come to her rescue, and she arrives at a festive celebration in a striking ethnic look that turns heads.
- In the Triptii beauty film, another woman dreams of her perfect beauty routine but faces setbacks like no appraisals, family obligations, and even a root canal. With Myntra’s beauty collection and triple-layered offers, she transforms her look, with her social media buzzing with admiration.
Together, the films highlight Myntra’s festive message: while life may bring “kharche pe kharcha,” with BFF, fashion always brings “charche pe charcha.”
