Kylie Cosmetics, one of the fastest-growing global beauty brands founded by entrepreneur Kylie Jenner, is expanding its footprint in India with its launch on Nykaa, India’s leading beauty and lifestyle destination. This marks a major milestone in the brand’s journey, one that brings Kylie’s signature, trend-setting universe even closer to her growing fan base.
Introduced in India by House of Beauty, Kylie Cosmetics has witnessed remarkable consumer love, with its cult-favorite Lip Kits leading the charge. As part of its next growth phase, Kylie Cosmetics is now available on Nykaa.com, the Nykaa app, and Nykaa Stores. More than a retail expansion, this collaboration with Nykaa reflects the brand’s belief in Nykaa’s unique ecosystem, one that blends discovery, authenticity, and connection across online and offline experiences.
In 2015 Kylie Cosmetics brought a revolution globally, with a single shout-out from Kylie Jenner promoting her original Lip Kits on social media, an activation that resulted in the products selling out within minutes and crashing the brand’s website. This moment underscored the power of social media and e-commerce as transformative drivers of beauty brand success.
For Nykaa, this partnership is another milestone in our mission to bring the world’s most iconic beauty brands to Indian consumers. With a cumulative customer base of 45 million and a platform powered by storytelling, data-led discovery, and community, Nykaa offers Kylie Cosmetics the ideal stage to deepen its India play, driving awareness, connection, and credibility across digital and physical touchpoints.
“Kylie Cosmetics is one of the new-age beauty brands, driven by innovation, digital storytelling, and a strong emotional connect with consumers. At Nykaa, we see immense potential for the brand in India’s fast-growing premium beauty segment, which continues to be shaped by global trends and aspirational consumers. Our partnership combines Kylie Cosmetics’ global equity with Nykaa’s deep understanding of the Indian market, creating a powerful platform for sustained growth. As we strengthen our portfolio with globally loved brands, our focus remains on delivering access, authenticity, and elevated experiences to Indian beauty consumers.”
Vikram Vijay Kant, Chief Business Officer, House of Beauty says, “”We’re thrilled to see how beautifully Kylie Cosmetics has given exponential growth in India of over 100% since the launch in April 2024. As we gear up to partner with Nykaa, we’re confident this next step will help us reach even more beauty lovers across the country. Our aim is to keep expanding the portfolio with global best-sellers and continue bringing Kylie’s most-loved innovations to Indian consumers.”
While lipsticks remain Kylie’s best selling category in India, the Eyes and Face segments have shown double digit growth, and a new category of fragrance has emerged as a remarkable contributor to the overall business.
The brand is also set to make an appearance at Nykaaland 3.0, India’s biggest beauty playground where fans step into an immersive experience of Kylie’s world from November 7 to 9 at NSIC Grounds, Okhla, Delhi, with interactive booths, new launches, exclusive masterclasses, and celebrations of self-expression and the artistry of beauty all in one place.
