Bangalore Watch Company will make its debut at Geneva Watch Days 2026, becoming the first Indian independent watch brand to participate at the event. The brand will host a private viewing for the international media, collectors, and the watchmaking community to showcase the latest novelties, including the Peninsula Carbon, which has made it to the longlist of Grand Prix d’Horlogerie de Genève (GPHG), and Forty-Seven, the brand’s recent pocket watch. The gathering will offer guests an opportunity to experience the watches in person and hear directly from the founders about the ideas and stories behind them.
“For an Indian watch brand, being in Geneva is significant. It puts our work in the same room as people who have spent decades shaping and following the watch industry,” said Nirupesh Joshi, Co-Founder of Bangalore Watch Company. “We have always built our brand from India, keeping in mind a global audience. With a debut in Geneva, we can present our brand to its intended audience, while still communicating our unique point of view”
The brand’s Geneva debut follows its presence at Dubai Watch Week in 2025, marking an increase in global awareness for an Indian watch brand amidst a rising tide of Swiss watch brand entries to India.
With its watches finding collectors well beyond India, the brand’s international community has grown around its approach to telling stories through watches, with collectors connecting with subjects ranging from aviation and space to cricket and the outdoors.
“We have customers in more than 30 countries today, and that has happened because people have connected with the stories behind our watches,” said Mercy Amalraj, Co-Founder of Bangalore Watch Company. “Geneva gives us a chance to meet them all. We can share what we have been working on and take a moment to see how far something that started in Bangalore has travelled.”
It is notable that the watch community worldwide has begun gravitating towards independent watch brands from lesser-known parts of the world. India has lately been on the spotlight for increasing consumption of Swiss watches. Bangalore Watch Company is riding this wave in the opposite direction, building something from India and presenting it to the world.
