Sulwhasoo: Sulwhasoo, the iconic Korean luxury skincare house rooted in over six decades of pioneering Ginseng Science and holistic beauty philosophy, celebrates the 60th anniversary of its iconic Concentrated Ginseng Rejuvenating Cream with a special campaign featuring Karisma Kapoor. An embodiment of timeless elegance and enduring grace, Karisma brings to life the brand’s belief that true beauty is shaped over time, through experiences, mindful rituals and consistent care.
Centred around the global campaign “Beauty Crafted in Time,” the collaboration celebrates the legacy of Concentrated Ginseng Rejuvenating Cream, a skincare innovation that reflects Sulwhasoo’s enduring commitment to research, heritage and the pursuit of lasting skin vitality. The campaign explores the idea that time is not simply something that passes, but something that creates value, shaping both our experiences and our understanding of beauty.
Sulwhasoo’s journey in Ginseng Science began in 1966 with the launch of ABC Ginseng Cream, recognised as the world’s first ginseng cosmetic. Over six decades, this pioneering research has evolved into Concentrated Ginseng Rejuvenating Cream, the brand’s signature anti-ageing cream and a testament to its continued pursuit of skincare innovation. The 60th anniversary marks not just a product milestone, but six decades of dedication to unlocking the potential of ginseng through science.
At the heart of Concentrated Ginseng Rejuvenating Cream is Ginsenomics™, Sulwhasoo’s proprietary ingredient developed through years of ginseng and skin research. Designed to strengthen the skin’s natural resilience, the formula supports skin rejuvenation and vitality, helping improve the appearance of firmness and creating denser-looking skin. Reflecting Sulwhasoo’s Skin Longevity philosophy, the cream champions a long-term approach to skin health that goes beyond temporary improvements.
Through Karisma Kapoor’s association, the campaign brings the philosophy of “Beauty Crafted in Time” to life, celebrating beauty as an evolving journey rather than a fleeting ideal. Her timeless elegance and confidence reflect the belief that lasting beauty is cultivated through care, experience and the moments that shape us over time.
As Sulwhasoo celebrates six decades of Concentrated Ginseng Rejuvenating Cream, the milestone honours the enduring relationship between heritage and innovation, and the belief that the most meaningful beauty is crafted over time. With “Beauty Crafted in Time,” Sulwhasoo continues to celebrate the science, rituals and experiences that contribute to lasting skin vitality.
Discover the Sulwhasoo Concentrated Ginseng Rejuvenating Cream and experience six decades of Ginseng Science, available on Nykaa, Tira, Sephora
