World’s first life size augmented reality for breast cancer awareness was launched by Ace Shuttler PV Sindhu here on Monday .
She is also the very first Celebrity to feature in this unique campaign to take this technology to Rural India. With 162, 000 new cases being diagnosed every year, breast cancer is the commonest cancer affecting women in India. Due to lack of awareness about “early detection”, more than 70 per cent present in the advanced stages.
Consequently, every ten minutes, a woman succumbs to breast cancer in our country. In an initiative for the first time in the world, Life Size Augmented Reality has been utilized for creating awareness about importance of early detection of breast cancer.
Ushalakshmi Breast Cancer Foundation, a “not for profit” Breast Cancer Charity based out of Hyderabad will be taking the message of “Early Detection” into people’s homes.
With the help of Life size Augmented Reality, a star and indeed a doctor, can visit your home and interact with you. All you need to do is download the app.
Once you open the app, by placing your phone over the corner space in your room, you will see a life-size image of the star or the doctor speaking to you, through Augmented Reality technology.
You would see your own surroundings in the phone, giving you an impression that the celebrity is right in front of you. The whole idea is to have a one-on-one interaction, without actually being there. You can even take a ‘selfie” with the celebrity/doctor in your own surroundings!
Speaking on the occasion, Padma Shri Awardee Sindhu, said “I commend Ushalakshmi Breast Cancer Foundation and its Founder, Dr. P. Raghu Ram for championing this unique initiative that aims to take the message of ‘Early Dection of Breast Cancer’ into people’s homes through life size augmented reality technology.
Dr Raghu Ram and myself were conferred the Padma Shri on the same day in 2015 , she said over the past several years, “ I have been actively associated with the Pink Ribbon Campaign that he has been championing in India.
The shuttler expressed hope that many more lives would be saved through the awareness created by the Foundation with this remarkable technology. If my Celebrity status can help achieve this goal, I would consider it my good fortune to have been associated with this very noble campaign.”(UNI)