Maruti Suzuki’s pre-owned sales channel “True Value” has completed two years of operation with its new brand identity. Offering a transparent, reliable and hassle-free pre-owned car purchase experience, Maruti Suzuki’s new True Value has rapidly expanded to over 250 digitally-integrated independent showrooms in 151 cities.
In the last two years, True Value has sold over 8 lakh units with Alto, WagonR and Swift being the most popular models. The True Value buyers are mostly in the age group 25-45 years, a Maruti Suzuki spokesperson on Wednesday said. Thanking the customer for their trust, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. Aligning with market trends, the new True Value outlets offer a seamless amalgamation of online to the offline car buying experience. True Value boasts of independent pre-owned showrooms, based on digital technology for utmost customer convenience and satisfaction.
“From a customer car-buying cycle, True Value emerges as one of the first touch-points. Hence, we aim at offering transparency, quality and reliability through pre-owned Maruti Suzuki cars which are carefully selected, checked and refurbished before they reach the customers. We would like to thank all our customers for their constant support and belief in our brand offering.” he added. (UNI)