Tata Motors on Monday launched its much-awaited SUV, the Harrier, in Uttar Pradesh.
Harrier will be on sale across Tata Motors authorised sales outlets in India at a starting price of Rs 12.69 Lakhs, ex showroom, Lucknow.
The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains.
The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.
Tata Motors,Vice President, Product Line, Passenger Vehicle Business Unit Mohan Savarkar said here on Monday that Tata Harrier is the most premium offering yet by the company and will sure attract customers with its stunning design and exemplary performance.
” Built on a robust architecture, the vehicle delivers class leading drivability across terrains and comes equipped with various segment first features. With legendary pedigree running through its veins, the Tata Harrier promises to pave entirely new standards for SUVs in India,” he said.
He further said that Tata Motors promises to offer its customers a very premium ownership experience with the Harrier.
“Ever since the bookings opened in October, the Company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery,” Mr Savarkar further said.