Telecom Major, Vodafone Idea Ltd, on Wednesday announced a strategic partnership with Sun TV Network-south India’s biggest entertainment network.
Sun TV Network’s OTT platform, Sun NXT, caters to Tamil, Telugu, Kannada and Malayalam audiences having over 50,000+ hours of content and will now be accessible to Vodafone Idea customers.
This partnership will offer Vodafone Idea’s customers access to Sun NXT’s exclusive digital content, a release said customers are increasingly looking forward to entertainment in regional languages. Through this partnership, Vodafone Idea has widened its bouquet of regional content through Sun NXT on Vodafone
Play and Idea Movies and TV app respectively.
Sun NXT will power 30+ Live TV channels, 4000+ movies and a huge repository of TV shows, music videos and short format content on both Vodafone Play and Idea Movies & TV App. Vodafone Idea is first in the industry to launch this partnership for the entire catalogue including movies.
The customers will be able to access top TV channels like Sun TV, Gemini TV, Udaya TV, Surya TV and many other such channels and also popular movies and top-rated TV shows across the four languages on
Sun NXT through Vodafone Play and Idea Movies & TV.
Commenting on the partnership, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited said, ‘When it comes to content, we are singularly focused on providing entertainment to our customers keeping in mind their consumption, language and culture. We believe that video and vernacular are the new growth drivers in digital
content consumption today, especially in markets of South India.
Regional content creates affinity amongst the consumers. We are delighted to partner with Sun TV Network to provide enriched entertainment to our customers by offering high quality regional content on Vodafone & Idea’s Mobile apps.'(UNI)