Feminine hygiene brand and IIT Delhi incubated Sanfe launched a RedDot campaign that intends to normalise menstrual problems for women.
The campaign intends to generate widespread awareness around the monthly discomfort.
“#Red Dot campaign invites women to post a photo on social media with a Red Dot on their hand and tag 2 friends or family members to do the same. Sanfe has partnered with renowned NGO Pinkishe and The Better India to make Period Pain talks a mass movement. One can join the campaign by logging in at periodpain.in,” said Sanfe COO & Director Harry Sehrawat in a statement.
“The campaign is an effort to change mindsets and educate society on the urgency to address menstrual cramps in the right manner. # Red Dot Campaign wants to challenge the belief that suffering from severe or normal period pain is something that women naturally deserve,” he added.
