ACTIMAXX, the innovator in the activewear category in India, launched their exciting new range of fashion Polo t-shirts today. This is a range of smart activewear from the house of Artimas Fashions Pvt. Ltd., which also promotes Virat Kohli’s innerwear brand, one8.
With Actimaxx, Artimas Fashions Pvt. Ltd aims to revitalize the fitness category in the country and position the offerings as the formal leisurewear, which is the first-of-its-kind in the industry. Being true to the brand’s promise of ‘FEEL FIT’, the new range of fashion Polos offers a perfect variety of activewear, which is both comfortable and high on fashion.
These fashion Polos have been designed post conducting in-depth market research across India to understand the demand patterns of the distinctive youth category. Polo has always been associated with casual and sportswear in the mind of Indian youth.
Through this launch, ACTIMAXX is proclaiming a new product range of six new styles that essentially showcases the brand’s endeavour to consolidate its existing market position in the Polo t-shirt category and position it as the formal leisurewear. By this paradigm shift from a staple and casual men’s Polo to a formal leisurewear fashion Polos, ACTIMAXX aims to redefine the way people perceive fitness.
ACTIMAXX is emerging as a strong alternative clothing brand, which was primarily launched by the ace actor and National Award Winner, Rajkummar Rao. Within seven months from the introduction, the brand has gained a strong market in 25 cities across India, which are retailed from 2,500 outlets.
Elaborating on the development of the range, Nischal Puri, MD of Artimas Fashions Pvt. Ltd. stated, “ACTIMAXX is heralding a new era of promoting fitness holistically. These fashion Polos are perfect for multiple occasions, be it casual or corporate wear. With this launch, the brand aims to reshape fitness amongst urban youth. We are also setting a new trend with the offerings in both formal and casual leisurewear.”
