Airtel TV app has created a special ‘Election 2019’ section to bring all poll action and updates from across India to its users.
The special section will have curated content from across sources – LIVE News TV channels, short news bulletins, collection of top interviews and expert analysis, all on a single screen. There is also a special ‘Election’ tab on the Airtel TV home screen quicker one-touch access to the section, the service provider said in a statement issued here.
In line with its endeavour to also bring regionally relevant content to smartphone users, Airtel TV app’s ‘Election 2019’ section will have state wise election updates in eight regional languages – Tamil, Telegu, Kannada, Malayalam, Marathi, Bengali, Gujarati and Oriya, besides English and Hindi.
Airtel TV app users will also have access to exclusive election news bulletins from Editor. This will include Daily Election capsules – “Election Express with Vikram” hosted by renowned journalist Vikram Chandra.
Sameer Batra, CEO – Content and Apps, Bharti Airtel said, ‘General Elections in India are high interest and high engagement event and people are constantly looking for news and analysis around the event. With Airtel TV’s special election section, we have made the app the one stop shop for all election-related updates – curated inconvenient and snackable format. In particular, there is curiosity around what’s happening in a customer’s state/constituency, so we are making state wise updates available in regional languages to drive stickiness.
‘Meanwhile, customers can easily switch from their favourite movies and shows to an election on Airtel TV with a single touch of the screen,’ he said. (UNI)
