MakeMyTrip Limited today rolled out a new category on its platform – ‘Weekend Getaways’, that will allow consumers to plan their long weekend holidays to domestic and short-haul international destinations in an efficient and hassle-free way.
The new category addresses an emerging trend amongst Indians of making the most out of long weekends by getting out of home cities and indulging in new experiences while traveling to new places.
With clear trends reflecting surge in room nights booked over long weekends and peak search traffic from metro cities ahead of long weekends, these holiday listings will initially be rolled out for top ten metro cities along with a handful of Tier 2 cities and will be ramped up progressively, a
MakeMyTrip spokesperson here said.
Commenting on the launch, Vipul Prakash, COO, MakeMyTrip India said, “Today, travel holds an aspirational appeal as opposed to being largely a need-based activity. We are excited to launch Weekend Getaways, for domestic and short-haul international destinations where we offer unmatched choices for a perfect weekend break based on people’s travel interest. The launch of this category will help address the gap that exists in emerging travel trend towards weekend breaks that are being chosen by more and more people, multiple times around the year.
With an aim to assist weekend travellers plan better, the new category allows users to choose from a wide range of specially curated itineraries for over 100 destinations with over 400 weekend holiday getaway plans. This bouquet of quick getaways start from INR 5000 and are packaged around classified themes such as Adventure & Backpacking, Leisure & Relaxation, Road Trips /Self – Drive, International Getaways,
Experiential Stays and Pilgrimage, considering the varied interests of travellers.
Designed for a maximum of four days, the category provides itineraries for all travel cohorts – be it a family looking for a leisurely break to a couple seeking a quiet retreat or millennials planning a self-drive road-trip to a busy corporate professional looking to escape the city by going backpacking.
