More than 3.5 billion people watched the 2018 FIFA World Cup Russia on TV at home, either on home televisions or on digital platforms, FIFA revealed on Friday.
The FIFA World Cup, which ran from June 14 to July 15 this year, has attracted a record combined 3.572 billion viewers, according to audience data for official broadcast coverage of the tournament.
The global in-home TV audience watching at least one minute of coverage totaled 3.262 billion. A further estimated 309.7 million people caught the action on digital platforms, in public viewing areas or in bars and restaurants.
The final between France and Croatia on July 15 attracted a combined global audience of 1.12 billion for at least one-minute of coverage, comprising 884.37 million viewers to linear TV coverage and a further 231.82 million out-of-home and digital-only viewers.
The report, based on scheduling and audience data gathered from official television auditing agencies in markets around the world, also revealed that viewers watching on TV at home engaged with the coverage for longer than in previous FIFA World Cups.(UNI)
