Pepe Jeans Europe BV has entered into an equal joint venture with Dollar Industries to launch a new range of innerwear under the Pepe Jeans London brand name.
The joint venture company ‘Pepe Jeans Innerfashion’ will manufacture and market a premium range of fashion innerwear and athleisure for men.
The Innerwear collection consists of three distinct product stories. The Classic Range of innerwear embodies a comfort fit and everyday style.
The Only Play collection combines free movement with great style. The breathable stretch fabric allows it to stretch and move along with the wearer. The vibrant colours and quirky modern prints make this range an exciting combination of fashion & comfort. Black Gold is a premium range with super stretch fabric accompanied by sophisticated prints and attractive colours that is designed for a luxurious feel.(UNI)
