Samsung launches Onyx Cinema LED screen in B’luru

Samsung along with group company Harman launched the world’s largest Onyx Cinema LED screen here on Thursday, a statement here said.
Onyx screen makes 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers can now have the benefit of watching subtitle texts, images and even minor visual details with unprecedented clarity.
“With a 14 metre screen, the largest Onyx Cinema LED screen format in the world, Swagath Onyx Theatre on Bengaluru’s MG Road will offer powerful, captivating and larger-than-life visuals, transforming the cinema viewing experience for cine lovers,” the statement added.
At 618 seats, Swagath Onyx Theatre is also the world’s largest theatre that is equipped with an Onyx Cinema LED screen. Acoustics in the theatre have been dramatically upgraded with JBL Professional cinema loudspeakers from Harman.
Globally, there are only two other 14 metre Onyx Cinema LED screens installed by Samsung to date, in Malaysia and China.
The Onyx screen is 3D applicable with active 3D technology for all 618 seats in the theatre.
“With the introduction of this new technology, Samsung will transform cinema viewing experience with HDR support offering unparalleled picture quality. With Onyx Cinema LED, movie lovers will get unparalleled picture quality, true colours and greater vibrancy and accuracy, exactly how the director intended it to be seen,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.
The 14 metre Onyx Cinema LED Screen in Bengaluru was unveiled in the presence of Moon Goo Chin, Corporate Vice President, Consumer Electronics Business, Samsung India; Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India; Prashant Govindan, Head – Professional Solutions, HARMAN India and SAARC; Kishore P, Director, Swagath Group of Cinemas and AR Rahman.
The latest Onyx Cinema LED screen comes equipped with an array of solutions including Onyx VIEW, Onyx 3D and Onyx SOUND, providing a uniquely immersive experience.
Academy award winner and musician AR Rahman inaugurated the new theatre.