In an attempt to enhance outreach and benefit TV viewers of the country, the government on Friday issued an advisory that TV channels should give credits and titles in their programmes in the Indian language in which they broadcast.
‘To promote Indian languages we are asking TV channels to also give titles in their programmes in the Indian language in which they broadcast,’ Union Information and Broadcasting Minister Prakash Javadekar said.
Such order is being given for cinema, he said.
‘They can also give in English also. They are free to do so,’ he said and expressed hope that
all will welcome the step.
The ministry said it has come to the notice of Ministry of Information & Broadcasting that several Hindi and Regional Language TV channels display the castings, credits or titles of Hindi and Regional language TV serials only in English.
‘This practice tends to deprive people versed with Hindi and Regional languages of the valuable information about casting of TV serials and programmes,’ it said.
‘With a view to enhance outreach and benefit TV viewers of the country, the Ministry has advised all private satellite TV channels to consider displaying the castings/credits/titles of Hindi and Regional languages TV serials in the respective languages also,’ the ministry said.
