(UNI) QYOU Media today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel (“Airtel”), to bring ‘The Q India’s 24/7 linear stream of digital first content to Indian homes’.
Airtel Digital TV customers can now enjoy The Q India’s exciting content that has been curated from top creators in the region, as part of their monthly DTH pack.
With the average Indian consumer increasingly watching short-form video content on social media platforms like YouTube and Facebook each month, there is growing opportunity to engage customers with short form content on a regular basis. Airtel Digital TV, which reaches over 14 million homes across India, is bringing The Q India to its platform to leverage this trend. The Q India will be available on channel number#125 on Airtel digital TV and will be broadcast in Hindi.
With this partnership, The Q India will continue to expand the viewership reach for its premium content coming from India’s leading digital content creators. The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians (20-30 years).