Asian Paints Unveils Chromacosm: Asian Paints, a global leader in paint and colour technology, has launched Asian Paints Chromacosm, the world’s largest architectural colour system. With over 5,300 unique shades, Chromacosm is poised to transform the way architects, designers, and industry professionals engage with colour.
Celebrating Chromacosm with Suchi Reddy’s Art Installation
To commemorate this groundbreaking launch, Asian Paints has partnered with acclaimed architect and artist Suchi Reddy, founder of New York-based Reddymade studio. Known for her innovative and human-centric designs, Reddy has conceptualized an art installation that reflects her interpretation of Chromacosm—a vivid exploration of the vast universe of colour.
This artistic creation features a series of rods transitioning from black to vibrant hues, offering a three-dimensional experience of colour. The installation will be unveiled at a press conference in Mumbai on December 17, 2024, and subsequently displayed at the Architecture and Design Film Festival at NCPA from January 9 to 12, 2025.
A Revolutionary Colour System
Chromacosm represents a significant advancement in colour technology, streamlining the selection process for designers. The system organizes shades by hue and depth, allowing easy comparison of different intensities within a colour family. This innovation simplifies decision-making and enhances precision in aligning colours with design visions.
Empowering the Design Industry
Amit Syngle, MD and CEO of Asian Paints, highlighted Chromacosm’s impact: “This repository offers unprecedented precision and variety, revolutionizing the way architects and designers approach colour selection. It embodies our commitment to creativity and excellence in colour technology.”
Decades of Colour Expertise
Founded in 1942, Asian Paints has established itself as India’s largest and most trusted paint company, with a significant global presence in over 15 countries. The company’s extensive experience in colour technology and dedication to innovation have set industry benchmarks, catering to diverse customer needs—from homeowners to large-scale infrastructure projects.
Chromacosm Installation: An Artistic Meditation on Colour
Suchi Reddy describes her installation as a meditation on three-dimensional colour, drawing inspiration from ancient tantric paintings. The installation invites viewers to immerse themselves in a forest of vertical reeds, experiencing over 2,000 shades that transition back to black, symbolizing the infinite possibilities of colour.
About Asian Paints
Asian Paints continues to lead the paint industry with innovative solutions and a customer-centric approach. The company offers a wide range of products, including decorative and industrial paints, waterproofing solutions, and home décor services, reaffirming its commitment to enhancing spaces and enriching lives
