Digital Brand Identity Manual: The Ministry of Electronics and Information Technology will release the Digital Brand Identity Manual (DBIM) in New Delhi today, as part of its efforts to bring uniformity across government websites and digital platforms.
The DBIM defines key elements of a consistent digital identity, including visual identities. These identities are as logos, color palettes, typography, and imagery, as well as verbal identities like brand voice, messaging frameworks, and taglines. These guidelines aim to enhance citizen engagement and improve the overall user experience in service delivery.
The Ministry said that this initiative aligns with Prime Minister Narendra Modi‘s vision to transform governance through technology, ensuring accessibility, efficiency, and a more citizen-friendly digital experience. It added that the primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India. To mark this milestone, first Chief Information Commissioners- CIO Conference 2025 will be also held today in New Delhi.
