KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, is set to make this Valentine’s Day even more special with the launch of its exclusive ESMEE collection, a breathtaking jewellery line inspired by love in its most enchanting forms. This thoughtfully crafted collection brings together timeless romance and modern aesthetics, featuring heart motifs, Cupid’s arrows, love locks, and typographic jewellery that symbolize deep affection and devotion.
Designed to resonate with both young love and long-term commitment, ESMEE celebrates the emotions of hope, faith, and destiny through exquisite detailing. The collection showcases delicate enamel heart designs, vibrant colored stones, and minimalist Korean heart aesthetics, making it an ideal gift for every love story. With 85 meticulously designed pieces, including 33 rings, 28 pendants, 2 bracelets, and 22 earrings, the collection offers a perfect blend of elegance and sentimentality.
One of the most unique features of ESMEE is the incorporation of laser-etched QR codes on select rings, allowing wearers to send heartfelt messages to their loved ones. This innovative addition blends tradition with technology, making the jewellery not just a symbol of love but also an interactive experience. Additionally, the collection features synthetic gemstones in shades of red, blue, and green, each representing a different facet of love—red for passion, blue for trust, and green for growth. Crafted in yellow gold, rose gold, and white gold, these pieces exude sophistication and versatility.
Beyond aesthetics, ESMEE carries meaningful themes that reflect the depth of love. The Love Lock pieces are inspired by the global tradition of couples locking their love as a sign of an unbreakable bond. The Cupid’s Arrow designs represent destiny, capturing the magic of love that is meant to be. Adding a personal touch, the collection also includes message elements that express emotions like trust, hope, and respect, making each piece a deeply personal keepsake.
With prices ranging from ₹8,500 to ₹70,900 and an average selling price (ASP) of ₹25,000, the ESMEE Collection is designed to be both accessible and luxurious, ensuring that everyone can find the perfect token of love.
Speaking about the collection, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “With the ESMEE Collection, we wanted to create more than just jewellery, we wanted to craft symbols of love that feel personal, meaningful, and timeless. Every piece tells a story, whether it’s through intricate heart motifs, love-inspired messages, or our innovative QR-coded rings that add a modern touch to expressing affection. This collection is designed for everyone who believes in love, whether celebrating new beginnings or cherished commitments.”
About KISNA Diamond & Gold Jewellery
Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. KISNA has established an extensive distribution network, reaching over 3,000 shop-in-shop outlets across 28 states in India. The brand now boasts 60 exclusive showrooms across the country. With ethical sourcing of diamonds from mines to market, KISNA offers an unmatched portfolio of over 10,000 unique designs. KISNA’s wide range of products includes Rings, Earrings, Pendants, Mangalsutras, Necklaces, Bangles, Bracelets, Nose Pins inclusive men’s jewellery in 14KT and 18KT gold, all 100% IGI Certified and BIS Hallmarked. The company also provides 90% Buyback and 95% Exchange on diamond jewellery, including making charges.
KISNA Diamond & Gold Jewellery’s online platform is a curated space where elegance meets convenience. As your trusted online brand, we offer a seamless shopping experience, featuring latest diamond and gold jewellery designs. Explore timeless sophistication with KISNA, your ultimate destination for authentic and stylish pieces on www.kisna.com .
