Myntra Home: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, has seen the emergence of its Home category as one of its fastest-growing segments, witnessing an impressive 60% year-on-year rise in demand. This is pivotal as it marks the platform’s evolution from a fashion-first destination to a comprehensive lifestyle destination, offering curated, premium home products that cater to the growing lifestyle needs of the customers.
In the journey of building a complete lifestyle destination, Myntra has recognized that the home category shopping is inspired by visual aesthetics, curated themes and bringing one’s styling sensibilities to their homes. Catering to the white space, Myntra has launched the ‘Dream Room Inspirations’, a tech-led solution within Myntra Home, powered by generative AI, helping customers discover products that align with their personal style, making their discovery-to-purchase journey seamless.
This innovation is set to augment the home shopping experience by effectively offering theme-based discovery, led by inspiration and having references from digital channels. This feature allows customers to explore different room themes, such as Bohemian Chic, Modern Minimalist, Victorian, or Rustic, and visualize curated home décor looks created by AI. The platform’s solution enables customers to visualize an entire theme rather than individual products, creating a holistic shopping experience allowing customers to purchase complete looks across furnishings, décor, serveware and more. Customers can then directly purchase the products used to create these styles, making home shopping more intuitive and inspiration-driven than ever before.
Speaking on the growth of the platform’s home category, Sharon Pais, Chief Business Officer, Myntra, said, “Trust built across premium customer cohorts, a huge base of 70 million monthly active users and deep market penetration have encouraged us to bolster our lifestyle positioning, in addition to fashion. Driven by the commitment to solve the evolving needs of our customers, Myntra Home, at 60% YoY, is growing faster than the market. Taking the Home shopping experience a notch higher, the launch of ‘Dream Home Inspiration’ will allow an inspiration-driven shopping journey, focussing on trend-first themes, that help customers visualize how products can come together to create a cohesive look, reflecting their aesthetic sensibilities, similar to that of a fashion shopping experience. With Home becoming an equally integral part of one’s lifestyle, we are leveraging our tech prowess to simplify the process from discovery to purchase based on trends and themes while elevating the shopping experience for home products.”
Myntra Home has significantly scaled its selection to cater to evolving customer needs by 70% year-on-year to offer over 500,000 styles across 1700+ brands. Additionally, Myntra enables shoppers with some of the freshest trends in the segment with around ~40K+ new styles added every month. Offering a handpicked premium selection from across brands, some of the top categories in Myntra Home include Furnishing, Decor, Kitchen Essentials, Appliances, Furniture, and Mattresses. Categories like Furnishing & Decor, Kitchen and Appliances are witnessing massive growth, upwards of 100% year-on-year. Some of the most loved brands that are witnessing high traction, include D’decor, Home Centre, myTrident, Milton, Borosil, and Chumbak among others.
This increase in demand highlights Myntra Home’s ability to tap into the growing demand for premium, high-quality home products, positioning it as the go-to destination for discerning customers looking to elevate their living spaces. Myntra’s deep understanding of its customers’ desire for both style and functionality positions the platform as the most loved destination for shoppers seeking unique and premium home products, that align with their aesthetic sensibilities.
With over 500 styles now available in starting 30 minutes in Bengaluru, the home category has quickly risen to be one of the top 3 categories on Myntra’s M-Now.
