Myntra’s 22nd EORS: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, has created over 20,000 employment opportunities through its partners for the 22nd edition of its flagship End Of Reason Sale (EORS), scheduled from 31st May. These additional roles will support logistics, customer service and last-mile operations.
This additional workforce in the warehouse includes ~22% women, fulfilling roles such as sorting, grading and packing across the fulfillment centers in Bengaluru, Mumbai, Kolkata and Delhi. Reflecting geo-diversity, the additional workforce has representation from various parts of India, including states like Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, and Uttarakhand.
Of the 20,000 people, ~4500 delivery partners and ~1000 customer champions have been added in the last mile operations and contact center in the last mile operations and contact center, respectively. Backed by a robust supply chain, through Myntra’s distribution centers and the renowned Kirana network – Myntra Extended Network for Service Augmentation, Myntra’s delivery network, spread across 98% of the serviceable pincodes in the country, will serve as the backbone for the 22nd edition of EORS.
Speaking on the development, Govindraj MK, CHRO, Myntra, said, “At Myntra, we remain focused on building an inclusive and agile workforce that can meet the dynamic needs of our customers. The creation of over 20,000 employment opportunities for the 22nd edition of EORS to meet the expected surge in demand, is a testament to our ‘Customer First’ commitment. It is great to see a strong representation of women and the inclusion of people from diverse regions. As an organisation dedicated to strengthening the ecosystem, we are also happy to provide income augmentation opportunities for our delivery partners in Myntra’s biggest edition of EORS.”
The new job opportunities will play a pivotal role in ensuring smooth deliveries as well as creating a delightful shopping experience for millions of customers during the mega fashion shopping event. The 22nd edition of EORS has an unprecedented scale of offerings, with over 10,000 brands, showcasing more than 4 million styles to Myntra’s base of 70 million+ monthly users.
Over 300K brand-new styles will be debuting at Myntra’s 22nd EORS and the mega event will witness new launches across categories from brands like Lotto, adidas, Puma, GAS, Emporio Armani, Elie Saab, K-18 and Alia Bhatt X L’Oreal casting creme gloss collection.
Several popular brands that are expected to witness heightened traction include Levi’s, Nike, adidas, H&M, MANGO, L’Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. Adding to the thrill, FWD, Myntra’s Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others.
