New Delhi, NITI Aayog, in partnership with Bill and Melinda Gates Foundation and Centre for Social and Behaviour Change, Ashoka University, today launched Poshan Gyan, a national digital repository on health and nutrition.
The launch event was addressed by NITI Aayog Vice Chairman Dr Rajiv Kumar, CEO Amitabh Kant, Secretary (WCD) MrRam Mohan Mishra and Additional Secretary Dr Rakesh Sarwal.
While launching the website, Dr Rajiv Kumar, Vice Chairman, NITIAayog, said the creation of Poshan Gyan was a landmark moment. “Real change can be brought about only throughchanging behaviours on the ground. High malnutrition persists despite India being a food-surplus nation, which points towards a clear need for behavioural change. With this context in mind, Poshan Gyan is an extremely important initiative, and can help make nutrition a Jan Andolan, as envisioned by our Hon’ble Prime Minister,” he said.
MrAmitabh Kant, Chief ExecutiveOfficer, NITI Aayog, spoke about the primacy of the challenge of nutrition in India. “This should be solved by targeting those especially vulnerable, such as pregnant women, lactating mothers and children below the age of 6 years, through the application of behavioural insights. Furthermore, this strategy can be applied to influence behaviours on breastfeeding, immunization, and many others. The Poshan Gyan platform can have a massive impact towards achieving that objective, through creating positive change in human behaviour,” he added.
Mr Ram Mohan Mishra, Secretary, MoWCD, lauded the establishment of the Poshan Gyan portal, stating that knowledge is most useful when it aids in the betterment of society. The crowdsourcing feature of the site, he said, “can be used to disseminate nationwide solutions that have proved successful in local contexts, such as the use of a traditional grape-based concoction that was recently found to be efficacious in combating anaemia in Tamil Nadu”.
Under the guidance of Dr RakeshSarwal, the Poshan Gyan repository was conceptualized as a resource, enabling search of communication materials on 14 thematic areas of health and nutrition across diverse languages, media types, target audiences and sources. Content for the repository was sourced from the Ministries of Health and Family Welfare and Women and Child Development and developmental organizations. The website provides an intuitive interface (multi-parametric search, multiple downloads at a point in time, easy sharing of materials via social media and easy viewing on any type of smartphone).