In the campaign, RCB stars Virat, Rajat, and Krunal man the PUMA “Shotline,” fielding calls from excited fans — and some rather legendary ones. The fun begins with Virat picking up a call from none other than Usain Bolt. “How can I help the fastest man in the world?” he asks, only for Bolt to hang up in record time. “Typical! I guess he does everything in record time,” Virat quips.
From there, the campaign is packed with playful banter: Jack Grealish calling in and mistaking Virat for Ben Stokes; PV Sindhu cheekily asking whether her smash is tougher than a fast bowler — to which Virat replies, “Definitely your smash. As you know, we do have helmets in cricket”; and Rajat and Krunal fielding fan calls about VIP match passes and more.
Set in a fictional, fun-filled PUMA-verse, RCB Shotline is a light-hearted peek into what happens when the worlds of cricket, football, track, and badminton collide. With swagger, humor, and unmistakable star power, the campaign showcases the effortless blend of sport and street that PUMA India is known for.
The high-energy campaign shows Royal Challengers Bengaluru (RCB) stars like never before — off the pitch, on a hotline, answering wildly entertaining calls. From fans begging for VIP tickets, to excuses for skipping work to attend a match, and even surprise questions from Bolt and Sindhu themselves — the video is a laugh-out-loud glimpse into a fictional PUMA-verse where top athletes share one hotline, one vibe, and one massive fanbase.
With a mix of swagger, banter, and squad chemistry, the RCB Shotline campaign captures what makes PUMA India stand apart — a bold blend of performance and play, of sport and street. It’s not just a video; it’s a celebration of iconic personalities, shared love for the game, and the spirit of entertainment that fans crave.
