Rajasthan Royals: Rajasthan Royals are excited to unveil a game-changing association with Myntra, one of India’s leading fashion, beauty and lifestyle platforms, as the official “Fashion Partner”. This first-of-its-kind association will offer fans an unparalleled experience that blends style and passion for fashion like never before.
As part of this collaboration, Myntra will create a unique storefront for Rajasthan Royals on its platform. This includes a specially curated ‘Pink Zone’, featuring the Royals’ iconic ‘Pink Promise’ jersey alongside a vibrant collection of pink-themed merchandise. The Royals Pink Promise is to continue supporting women-led transformation in Rajasthan.
Additionally, the RR Corner on Myntra’s Sports Hub – a dedicated store for everything sports on the Myntra app, will serve as a go-to destination for fans looking to express their Rajasthan Royals pride through trendy, sports-inspired fashion. As a team that nurtures potential both on and off the field, Rajasthan Royals believe this association will inspire fans to embrace a more active lifestyle.
Speaking about the initiative, Jayanti Ganguly, Vice President of Category Management at Myntra, said, “Cricket brings the entire country together, and by associating with Rajasthan Royals, we are excited to bring fashion for all the cricket lovers in India. With the RR Pink Zone and unique merchandise, we’re making ‘Royals-inspired’ fashion a statement—bold, exciting, and accessible to all.”
Speaking about the initiative, Dwijendra Parashar, Head – Marketing, Rajasthan Royals, said, “Cricket is more than just a sport—it’s a lifestyle, and with Myntra, we’re delighted to be making Royals-inspired fashion more accessible to our fan community. The RR Pink Zone offers exciting new styles and will significantly increase the reach of our merchandise – which is an important touch point with our fans.”
This association marks a significant milestone in sports merchandising, reinforcing Rajasthan Royals’ commitment to enhancing fan experience and engagement through strategic collaborations. The Royals and Myntra are set to redefine the intersection of cricket and fashion, offering fans an unparalleled way to wear their loyalty with pride.
