Reliance Consumer Products announces the launch of an exciting new campaign for Campa Energy, a brand that fuels the energy of today’s unstoppable generation. The latest TVC will debut ahead of The Champions Trophy final, bringing a high-octane, thrilling burst of energy to the screen, aligning with the active and dynamic lifestyle of modern-day youth. Campa Energy is here to provide the perfect power boost for those who refuse to hit the pause button on life.
Prasoon Joshi, Chairman & CCO of McCann Worldgroup, shared, “Young India runs on spontaneity, speed, and style, and this new campaign for Campa Energy captures that essence in a fun, engaging, and full-of-life manner. Every sip of Campa Energy encapsulates a quick burst of energy and an unwavering attitude to keep pushing forward.”
In today’s fast-paced world, young people are always on the go – from back-to-back college lectures to after-hours side hustles, racing through traffic to chasing big dreams. To keep up with their demanding schedules, they need an energy source that matches their drive, and that’s where Campa Energy comes in.
The new campaign taps into the everyday urban chaos and transforms ordinary moments into extraordinary ones. Designed to resonate with fearless and ambitious youth, the ad is a blend of real-world action and animation, creating an immersive and high-energy experience. Accompanied by an infectious anthem that makes you want to keep moving, the ad stands out as the ultimate companion for the movers and shakers of today.
“As Reliance Consumer Products continues to scale its operations, we are excited to unveil the Campa Energy TVC, which will be amplified across TV, digital, outdoor, and print platforms,” said Ketan Mody, COO, Reliance Consumer Products Ltd. “This campaign reflects our commitment to bringing products that cater to the needs of hard working Indians always on the move.”
The campaign was conceptualized by the creative minds at McCann Worldgroup and brought to life in collaboration with Native Films.
Credits:
- Agency: McCann Worldgroup
- Creative Team: Ashish Chakravarty, Sambit Mohanty, Anshuman Singh
- Films: Arshneet Bhumra, Jeet Kalra
- Director: Avnish, PH: Native Films
About Campa Energy:
The Campa Energy drink portfolio offers a diverse range of flavours including classic energy flavours like Gold Boost and Berry Kick as well as innovative flavours in energy segment like Lemon Kick, Cola Kick & Orange Kick and a Zero sugar variant. The high-quality products are priced at accessible price point of Rs. 10, 20, 30 & 50 for 150ml PET, 250 ml PET & 185ml Can & 330 ml can respectively.
About Reliance Consumer Products:
Reliance Consumer Products Limited is the FMCG arm of Reliance Industries Limited, on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, RCPL blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm’s length of desire.
Backed by the robust infrastructure and trust of Reliance Industries Limited, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation’s growth. RCPL is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today’s consumer.
