Reliance Retail: Tira, the omnichannel beauty platform of Reliance Retail launches globally acclaimed luxury skincare and haircare brand, Augustinus Bader in India. Available exclusively on Tira, Augustinus Bader is renowned for its scientifically advanced, multi-award-winning formulas, offering premium, efficacious products backed by over 30 years of groundbreaking research and the highest calibre of applied science in the industry.
Founded by world-renowned stem cell and biomedical scientist, Professor Augustinus Bader, the brand has earned a global cult following since its launch in 2018 in its iconic blue bottle, adored by celebrities, beauty experts, and skincare enthusiasts. With its proprietary TFC8® (Trigger Factor Complex) technology, Augustinus Bader’s game-changing formulas power the products that are designed to support the human body’s innate capacity to renew and rejuvenate, delivering visibly unprecedented results.
With the inclusion of Augustinus Bader in its bouquet of premium offerings, Tira reaffirms its commitment to catering to the evolving Indian beauty market of beauty enthusiasts eager for cutting-edge skincare solutions.
Speaking on the exclusive India launch of Augustinus Bader, Bhakti Modi, Co-Founder of Tira, said, “At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer. The introduction of Augustinus Bader in India is yet another step in our endeavor to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs.”
While expressing his excitement on the launch, Charles Rosier, Co-Founder and CEO of Augustinus Bader, said, “We are incredibly happy to introduce Augustinus Bader, our scientifically backed skincare line that redefines luxury and efficacy to India. Tira, with its understanding of Indian beauty market, was a perfect choice for our foray into India. I believe, this exclusive partnership with Tira marks a significant milestone for us, as we expand our footprint into one of the world’s most dynamic beauty markets.”
Augustinus Bader’s hero products, The Cream and The Rich Cream, are lauded for their unparalleled rejuvenating properties. Both formulas provide deep hydration and nourishment while promoting long-term skin health and are known for their lightweight textures and impressive ability to enhance skin tone, texture, and overall radiance.
The Augustinus Bader collection is available exclusively on Tira – online and in select Tira stores in Mumbai, Delhi, Hyderabad and Bangalore thus providing Indian customers the coveted range of skincare products that have elevated the beauty routines of icons such as Victoria Beckham, Jennifer Aniston, and Priyanka Chopra among others. Customers can expect a luxurious shopping experience, complemented by expert guidance on product selection tailored to individual skincare needs.
Explore the transformative power of Augustinus Bader and elevate your skincare. routine to new heights with an extensive range of creams, serums, oil for face, body and hair on https://www.tirabeauty.com/
ABOUT TIRA
Launched in April 2023 by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omni-channel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty.
The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.
ABOUT AUGUSTINUS BADER
In 2008 Doctor and Professor Augustinus Bader, a biomedical scientist, physician, and one of the world’s foremost experts in stem cell biology and regenerative medicine developed a groundbreaking Wound Gel that promotes the natural repair of burns without surgery.
Learning about these breakthroughs, Charles Rosier met with Professor Bader, MD, PhD at his laboratory in Leipzig, Germany. After years of conversation, Rosier was able to convince the Professor that his breakthrough technology could be used to create a disruptive skincare brand that would in turn finance his clinical trials for the Wound Gel on children’s burns and diabetic wounds. The brand was born in 2018, with The Cream and The Rich Cream in the iconic blue bottles. The deep shade of blue was chosen for a starry night sky. Copper is antimicrobial, a medicinal metal. The company logo is a reinterpretation of a healing star.
Based on his research and deep knowledge of the human body’s capacity for healing, Professor Bader, MD, PhD developed his proprietary TFC8® technology, a highly sophisticated cosmetic technology demonstrated to dramatically improve the appearance of wrinkles, redness, blemishes, dryness, photoaging damage, pores and more across all skin types. Professor Bader, MD, PhD says, “We have 30 years of research in this blue bottle. There are many good brands, but my knowledge of stem cell technologies and how stem cells help the body to fix itself sets ours apart. Our creams are smart creams. They work with each individual’s needs and skin cells, meaning they’re naturally personalized to each user. That’s one of the reasons that our creams are so effective.”
Today the line has expanded to a curated collection of clean, highly efficacious essentials used by the world’s leading skin and hair care experts. Having established itself as a pioneer in the industry, offering luxurious, innovative science-backed formulations with unparalleled results. The brand has gained a cult status and a devoted following.
Professor Augustinus Bader, MD, PhD continues to work and research out of his lab in Leipzig Germany, where the TFC8® is developed, and the formulas are created in Germany and France.
Augustinus Bader has won 145 awards over the past six years and was voted ‘The Greatest Skin Care of all time’ by WWD, Beauty Inc. in 2021 and 2024.
