Reliance Retail’s Tira: 9Skin, the skincare brand co-founded by acclaimed actress Nayanthara, announces its partnership with Reliance Retail’s Tira. This strategic collaboration marks 9Skin’s expansion beyond its direct-to-consumer (D2C) channel and its debut in offline retail in India.
In celebration of this exciting launch, 9Skin is unveiling an exclusive product: the “Skinderella” Hydrogel Mask, available only on Tira. This innovative mask is thoughtfully designed to deliver deep hydration and rejuvenation, addressing the diverse skincare needs of Indian consumers. Available for a limited time exclusively on Tira, the Skinderella Hydrogel Mask is a must-have for skincare enthusiasts.
9Skin is a brand inspired by Nayanthara’s personal experiences with skin conditions, dedicated to providing effective and gentle care for all skin types. With a focus on natural ingredients and holistic approaches, 9Skin leverages advanced nanotechnology to create products that offer not just healthy skin but also a sense of nourishment and confidence.
Commenting on this collaboration, Bhakti Modi, Co-Founder, Tira, commented “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers. We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers. We are excited to bring the finest skincare products to India and believe this collaboration will provide our customers with unparalleled skincare experiences.”
Nayanthara, Co-Founder of 9Skin, said “We are excited to partner with Tira and expand our reach within the Indian market. Our mission is to bring clean, effective, and ethical skincare solutions to individuals of all skin types, and this collaboration allows us to reach a wider audience through Tira’s extensive network.”
9Skin offers a diverse range of products, including:
• SKINTILLATE – Booster Oil
• REJUVENATE – Night Cream
• ETERNELLE – Anti-Aging Serum
• ILLUMINATE – Glow Serum
• REVIVE – Day Cream
These products, ranging from INR 999 to INR 1899, are currently available on the 9Skin website (www.9skin.in) and will now be accessible through Tira’s online and offline platforms. The brand’s presence extends beyond India, with markets in Malaysia, Singapore, Canada, the UK, Sri Lanka, and the UAE, reflecting its commitment to delivering high-quality skincare
globally.
ABOUT 9Skin:
9Skin is a skincare brand founded by renowned actor Nayanthara, inspired by her personal journey with skin conditions. The brand aims to provide tailored solutions for various skin issues, emphasizing natural ingredients and advanced nanotechnology. 9Skin is dedicated to offering clean, effective, and ethical skincare products that cater to all skin types.
ABOUT TIRA:
Launched by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omnichannel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go- to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one- stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns.
The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.
