Reliance’s Tira Joins TIRTIR: Korean skincare and makeup sensation TIRTIR, the brand known for its viral and innovative beauty products, is set to revolutionize the Indian beauty landscape. In collaboration with Reliance Retail’s Tira, TIRTIR makes its much-anticipated debut in offline retail, bringing its beloved offerings closer to Indian beauty enthusiasts.
TIRTIR has garnered a massive following globally, particularly for its Mask Fit Red Cushion Foundation, a product that has redefined inclusivity in the beauty industry. Boasting an impressive 30 shades, the cushion foundation addresses a wide spectrum of skin tones, making it a ground-breaking product in markets where such diversity is limited.
Other cult-favourite TIRTIR products include:
- Milk Skin Toner: A hydrating and refreshing skincare essential.
- TIRTIR Ceramic Milk Ampoule: A premium skincare solution known for its potent, nourishing formula that strengthens the skin barrier and enhances radiance.
- Mask Fit Makeup Fixer: A powerful setting spray designed to keep makeup fresh, radiant, and long-lasting.
TIRTIR is available through select Tira stores and the Tira app. Offline, you can explore TIRTIR’s range at the following Tira stores:
- Jio World Drive, Mumbai
- DLF Avenue, Vasant Kunj, Delhi
- Mall of Asia, Bengaluru
- Infiniti Mall, Andheri, Mumbai
- Infiniti Mall, Malad, Mumbai
With its premium quality, innovative formulations, and inclusive ethos, TIRTIR is set to captivate Indian consumers.
Click here to explore TIRTIR’s exclusive range at Tira and discover this trending Korean brand that has become a viral sensation worldwide!
About Tira
Launched by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omnichannel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern.
Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.
