Samsung, India’s leading consumer electronics brand, has announced the launch of its largest Experience Store in Gurugram, located at DLF CyberHub—a centre known for its diverse mix of entertainment, lifestyle, and commerce. This sprawling 3,000 sq. ft. space is where consumers can immerse themselves in Samsung’s most advanced mobile and connected technology offerings.
Located in one of Gurugram’s busiest and most accessible areas, the store is designed to cater to the city’s tech-savvy and innovation-driven community. Visitors can experience hands-on interaction with Samsung’s flagship smartphones, wearables, audio devices, and the SmartThings ecosystem in thoughtfully curated immersive zones.
In addition, the store emphasizes personalized customer engagement, with dedicated experts available to guide visitors through Samsung’s latest products, helping them discover tailored solutions that meet their lifestyle needs.
“Our new Experience Store at DLF CyberHub marks a significant step in Samsung’s journey to bring innovative, seamlessly-integrated technology closer to consumers. This store is more than a retail space, it offers a glimpse into the future of connected living, where our SmartThings ecosystem and mobile experiences converge to improve everyday life.
Building on the success of our existing experience stores nationwide, the CyberHub location is set to elevate customer engagement through hands-on demonstrations, personalized consultations, and immersive zones that highlight our latest innovations. We invite consumers to explore and experience the cutting-edge technology that is shaping the future of how we live, work, and connect,” said Sumit Walia, Vice President, D2C Business, Samsung India.
Samsung’s new Experience Store is a careful blend of the physical and digital worlds. With a full omni-channel experience, customers can transition effortlessly between browsing in-store and purchasing online through Samsung’s Store+ platform. Whether in-store or online, consumers have access to over 1,200 Samsung products, ranging across Mobiles, Smart TVs, Refrigerators and beyond, all available for home delivery.
Samsung is also taking customer engagement a step further with its ‘Learn @ Samsung’ initiative, offering workshops designed for AI education. This includes topics that focus on consumer passion points and interests such as doodling, photography, fitness and productivity. The new Samsung Experience store will also be providing after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.
To mark the opening, Samsung is rolling out special offers for early visitors, including the Galaxy Fit3 at INR 1,999 on select Galaxy purchases and double SmartClub points on all transactions. These exclusive deals add even more value to the immersive experience awaiting customers at DLF CyberHub.
Samsung invites all tech enthusiasts, shoppers, and innovators to visit the new Experience Store and explore the best in mobile technology, connected solutions, and personalized services—all designed to deliver a premium, future-forward experience.
