The Samikhsya Bureau
New Delhi: Tribes India, the popular country-wide marketing chain of the Ministry of Tribal Affairs through TRIFED, launched a wide range of immunity boosting foresh fresh and organic products on Monday.
All the new 46 products introduced in the past few weeks are available in 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers, Ministry sources said.
“Tribes India endeavours to impact and transform tribal lives and improve their livelihoods. Go Vocal for Local Go Tribal is the mantra that TRIFED goes by as it works in benefitting tribals and improving their livelihoods across the country,” TRIFED Managing Director Pravir Krishna said during the launching ceremony.
Sourced from different parts of the country – among the products launched on Monday – include healthy and tasty cookies in various flavours such as coconut, til, almond, besan and butter made by Oraon tribes of Jharkhand.
10 products in the organics products range have been sourced from the Malayali tribe in Tamil Nadu. These include organic whole bajra, organic horsegram, organic millet biscuits, organic millet rice varieties, turmeric powder and a herbal soap.
From Odisha’s Kondh tribe, five products have been sourced that include organic agarbattis made from sal resin, organic methi powder pounded by more than 300 tribal women from Odisha, sunthi (dry ginger) powder, dhania powder and panchphutana (tadka /garnish masala).
Natural, forest fresh honey direct from the Maria, Mudia and Gond tribes of Chhattisgarh have also been included. Other products include Desi ghee, turmeric essential oil, and desi rice and sweet potato chips.
Six products were included from the state of Rajasthan. These are essentially herbal products like amla juice apart from khajur and saunf.
From Gujarat, 10 Ayurvedic products have been included. These include Amalakki powder, harda powder, rasayan powder, brahmi powder, Ashwagandha powder and Amrutha. All these are immunity boosting, organic produce sourced from various tribes of Gujarat, the officials explained.
