Uorfi Javed : Actor and fashion icon Uorfi Javed has partnered with science-backed skincare brand Deconstruct on a collaboration that introduces a new accessory category in India, a wallet designed to integrate lip care into everyday carry and mainstream cultural use. The collection introduces two drops designed in collaboration with Uorfi: the Black Lip Balm Wallet with Deconstruct’s Brightening Lip Balm (SPF 50) and the Pink Lip Balm Wallet with the Brightening Tinted Lip Balm (SPF 50).
A first-of-its-kind accessory in Indian skincare, the Lip Balm Wallet merges statement style with real utility. The collaboration taps into a global shift toward skincare enabled accessories while solving a familiar hassle of searching for a misplaced balm. By giving lip care a home next to essentials like cards and cash, it ensures protection and hydration are never left behind.
Crafted in premium vegan leather with an embossed finish, each wallet features a secure, dedicated pocket for the lip balm. The Brightening Lip Balms offer SPF 50 protection with no white cast, 1% Vitamin C for brightening and 0.1% Resorcinol to reduce pigmentation, while the tinted variant adds a smooth hint of colour. Durable, gender-neutral and designed for everyday use, the accessories bring skincare seamlessly into daily carry.
This launch reinforces Deconstruct’s stance as a trend-setter willing to experiment beyond conventional skincare, placing the brand firmly where science-backed credibility meets pop-culture appeal. By creating a product that is both practical and stylish, Deconstruct continues to win strong traction with Gen Z consumers.
Malini Adapureddy, Founder & CEO, Deconstruct, said, “We are always looking for meaningful ways to make science-backed products more accessible in everyday routines. This collaboration takes a simple but often-forgotten habit like carrying lip balm and turns it into a smart design solution that stays with consumers wherever they go. By seamlessly integrating our high-protection, brightening lip balms into a daily essential like a wallet, we hope to make consistent lip care both convenient and stylish.”
Uorfi Javed, actor and fashion trend-setter, said, “What excited me about this collaboration was how intelligently it brings design and skincare together. Lip balm is an essential that is always with me, so I thoroughly enjoyed the opportunity to create a wallet that acknowledges that importance in a bold, statement-making aesthetic. It’s fashion with purpose, and that’s exactly the kind of creativity I enjoy being part of.”
About the film:
The film centers Uorfi Javed at a paparazzi frenzy as she steps out in a lab-coat-meets-couture ensemble and introduces herself as the Chief Lip Scientist of Deconstruct, declaring she has uncovered the science behind the perfect kiss. Amid flashing cameras, she explains with playful confidence that lips dry faster due to the absence of oil glands, a quick lesson in “lip science”
When a pap jokes that for them, “sirf Emraan Hashmi hi hero hai”, Uorfi responds with a light yet sharp correction, asking them to focus less on movie romance and more on her actual lip science. She then dramatically opens her lab coat to reveal the Black and Pink Lip Balm Wallets clipped inside, each designed to sit seamlessly next to cards and cash. She calls the Brightening Lip Balm her lucky charm for date nights, applies it on camera, and highlights its moisturizing, brightening, and SPF benefits.
Encouraging the paparazzi to listen to experts and learn more on Deconstruct’s website, she hands them the wallets and walks ahead with bold assurance, reminding them that she is, quite clearly, the queen of fashion and formula, sealing the campaign with a blend of sharp on-screen presence, science and design.
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