Luxury motorcycle brand Ducati launches its all-new Hypermotard 950 power bike in India

Samikhsya Bureau

Luxury motorcycle brand Ducati on Wednesday announced the launch of the all-new Hypermotard 950 in India at a price of Rs.11.99 (ex-showroom India).

The Hypermotard perfectly combines the distinctive features of the Hypermotard 1100 with minimalism, aggressiveness, lightweight look and the image of a ‘fun bike’ with the innovation and technology of Ducati’s latest motorcycle models.

Sergi Canovas, managing director of Ducati India said: “Hypermotard range has been loved and appreciated by riders who look for a fun and adrenalin-packed motorcycle. The new Hypermotard 950 inherits the sport and fearless characteristics which aligns to the personality of a rider who wants pure fun. It does not confine itself to a supermoto bike alone but rather comes with the performance of a dirt bike and soul of a sports bike. It’s a perfect choice for riders who’re looking for a thrilling yet sophisticated motorcycle.”

The all-new Hypermotard 950 boasts of an aggressive look along with a sporty character and is equipped with a 937cc twin-cylinder Ducati Testastretta 11° with more muscle, greater pulling power and new electronics to ensure smoother control.

The motorcycles also come with provisions for the Ducati Multimedia System (DMS), which enables users to connect the bike to a smartphone and manage key multimedia functions (incoming calls, text messaging, music) via switchgears, and display the relative information on the TFT instrument panel via Bluetooth.

The bookings are now open across all Ducati dealerships in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi, Kolkata, Chennai and Hyderabad.

Founded in 1926 in Italy, Ducati has been manufacturing port-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology since 1946.

Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. It has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

In 2017, the company broke all records for the company and delivered 55,871 bikes to customers.

The powerful sports bike has huge a fan following. There are thousands of ‘Ducatisti’ (as the Ducati enthusiasts called) across the world. Several Ducati enthusiast organisations are active in North America who organise events every year.