Samsung India and multiplex chain INOX Leisure Ltd on Wednesday introduced ‘INOX Onyx’ to Mumbai, ushering in the future of cinema to the land of Bollywood.
“The world’s first cinema LED offers most powerful, captivating and larger-than-life visuals thus, making the cinema viewing experience as natural as you would watch it in real world. This cinema redefining technology – Onyx – is a game changer in the film exhibition industry and is only DCI compliant LED display. INOX at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.
“Through this technology, an audience experience is uplifted to a level wherein characters and places come alive and fuel imagination whilst watching a cinema. Through HDR refinement, guests get to enjoy next level experience with more detailed, textured and visually rich content because it is 10 times brighter than conventional projector and also has infinite contrast ratio.
“Samsung ONYX is unaffected by ambient light, it upholds consistent and distortion-free picture quality that keeps audiences engaged and keeps it close to realism. Not just visually advanced pictures, ONYX Cinema LED technology amplifies next-level cinema content with JBL’s sculpted surround sound audio,” he added.