Parle Products, a leading food company is all set to launch a digital campaign – “HealthIsNotAChoice” for its newly introduced health brand Nutricrunch under its Platina division.
The campaign aims at encouraging people to embrace the ‘Health is not a choice’ philosophy.
The campaign began with innovative posts across Parle Nutricrunch social media platforms and in newspapers.
All the posts strongly advocate treating one’s health and well-being as priority and showcase that one might have options for a lot of aspects in life but one’s journey to good health must not be compromised.
As a part of the campaign, three digital films will be launched to build awareness about the health benefits of consuming Parle Nutricrunch. Each film has a unique key message that resonates well with a specific target audience.
The health biscuit and cookies category has been growing at 12-13 per cent per year and is now a sizeable portion of the market at over Rs 1,000 crore giving Parle Products more opportunities to tap into the semi-premium and above segments that fetch high margin.