New Delhi: The Covid-19 pandemic has revealed a new media landscape of India. According to the findings of IANS-CVoter Media Consumption Tracker, 54 per cent of respondents admitted to being tired of watching the TV news channels while 43 per cent disagreed.
While about 55 per cent of the surveyed males agreed that they were tired of watching Indian news channels, nearly 52 per cent females shared the same opinion.
Interestingly, it was people from northeast (59.3 per cent) that were most tired of watching Indian news channels while 47.6 per cent of people from Union Territories felt the same way.
When it came to north India, at least 57.9 per cent of the respondents felt that they were done watching new channels while nearly 48 per cent from the south and 53.6 per cent from west India felt the same way.
Among the different income groups, 52.4 per cent of the lower income group felt tired of news channels, while the figures for the middle income group and higher income group were 54.4 per cent and 58 per cent, respectively.
On educational levels, 52.2 per cent of the lower education group felt that they are tired of watching the news channels while 56.4 per cent of people from higher education group felt likewise.
A slight difference of opinion on the same question was also observed in respondents from rural and urban India. While 55.5 per cent of people from urban India shared the tiredness of new channels, 52.8 per cent of rural India felt likewise.
On age basis, among those in the age group from 18 years to 55 years and above, the percentage ranged from 52.4 per cent to 55 per cent.
Talking specifically, in the age group between 18 years to 24 years, 52.4 per cent said that they are tired of watching Indian news channels, while the level was 55.9 per cent among those aged between 25 to 34 years, and 52.3 per cent among the age group from 35 to 44 years. The figure for those aged 55 and above was 52 per cent.
The sample size of the survey, conducted in the last week of September and first week of October across India covering all districts in all states and representing the demographic profile according to latest census figures, was 5,000 plus. The MoE (margin of error) is +/- 3 per cent at the national level and +/- 5 per cent at regional levels.
