Canon India, one of the leading digital imaging organisations in the country, further strengthened its commitment towards the community with the launch of its Green Environment Together (GET) initiative.
Aligning its social responsibility with business goals, with every purchase of a laser Multi Function Device (MFD), the company has committed to plant a sapling on behalf of Canon’s direct customers. The company aims at planting over 10,000 trees annually across the length and breadth of the country.
The announcement comes closer on the heels of Canon India’s performance as per the recent IDC (International Data Corporation) market tracker report.
According to IDC’s Asia/Pacific Quarterly Hardcopy Peripherals Tracker*, Q1 2019 (Released on 16th May 2019), Canon India is the market leader in the overall copier segment with 23.97 per cent market share in the first quarter of 2019 based on unit shipments. The company is leading ahead in the colour laser copier segment, dominating the market with an impressive 39.27 per cent market share in the same quarter. It is also racing ahead in the mono copier category acquiring a 22.10 percent share.
Speaking at the launch of the GET Initiative, Kazutada Kobayashi, President and CEO, Canon India said, “At Canon, we are driven by our corporate philosophy of ‘Kyosei’, which stands for living and working together for the common good. In line with the same, our endeavour is to bring out initiatives that promote development of the communities in which we operate. While we have been successfully introducing products and innovations that resonate with the aspirations of our customers, we also believe that as industry leaders, it is our responsibility to give back to the society.”
“ With the launch of our ‘Green Environment Together’ initiative, we aim to create an ecosystem in association with our direct customers, which will help build a cleaner and greener environment. Thus, strengthening our resolve of caring for the environment as well ensuring customer delight by making businesses smarter,” Kobayashi said.
Speaking about the new initiative, K Bhaskhar, Vice-President, Business Imaging Solutions (BIS) said, “In line with our philosophy of Business Can Be Simple, we work towards becoming a trusted partner, who understands needs and can help organizations grow. This has helped us acquire huge market acceptance, culminating in our industry leadership. In accordance with Q1 market share numbers released by IDC, we are excited to share that Canon India has retained its position as a market leader in the overall copier market.”
