For promotion and publicity of Art, Culture, Cinema, Television, Sports, the Railways has come out with unique and novel initiative to publicise and promote publicity campaigns and promotions through trains.
Ministry of Railways on Wednesday tweeted, ‘Under the decision taken for the promotion of arts, culture, films, TV and sports, today the first ‘Promotion on Wheels’ special train will be run for promotion of the film ‘Housefull 4′. Film stars and media representatives will travel on this train. This will also give revenue to the railways.’
In continuation to this, it has been decided to run the first ever “Promotion on Wheels” special train by IRCTC and Western Railway in coordination with Housefull 4 team to promote the much awaited film Housefull 4.
Celebrities and media would be travelling by this eight-coach special train which will leave Mumbai Central on Wednesday to reach New Delhi the next day on October 17, Thursday.
According to a statement issued by Chief Public Relations Officer of Western Railway Ravinder Bhakar, as the Special Train will pass through several states and important districts like Surat, Vadodara, Kota stations enroute, it is sure to garner wide publicity amongst the viewers and media at these popular railway stations/junctions enroute. (UNI)
