E-commerce platform Flipkart on Monday announced that it has tied up with men’s grooming brand, Beardo, to launch the brand’s first-ever grooming kit and electric trimmer.
The five-in-one kit will be available on the online platform from today, starting at a special launch price of Rs. 1,499.
The Electric Trimmer, priced at Rs. 999, is slated to launch later in May.
“The partnership with Flipkart assumes significance as this is the first time Beardo is venturing into the electronics space, having previously established itself in the personal care and beauty segment,” a statement here said.
With this collaboration, Flipkart is expanding its portfolio to meet the needs and desires of its growing customer base and the burgeoning male grooming category, while Beardo will get access to the platform’s 150 million+ pan-India consumer base.
This partnership comes at a pivotal time for the still-nascent men’s grooming industry in India, which is estimated to be worth around $30 billion. The segment will likely continue its rapid growth on the back of an expanding middle class and youth population that are increasingly conscious of grooming habits. The men’s grooming category has seen an exponential growth on Flipkart over the last 2 years. The portfolio currently comprises of 10,000+ products. In the three years since it launched, Beardo has become India’s chosen men’s grooming brand and has expanded its portfolio to over 50 products, with a salon presence in 50 cities nationwide.
“Over the last year, we have seen tremendous demand in the grooming and personal care segments, making this the perfect time for the partnership. We are looking forward to continued collaboration with Beardo, to help them expand their reach and portfolio across the country,” said Adarsh Menon, VP of Private Labels, Electronics and Furniture at Flipkart.
Beardo Co-founder Ashutosh Valani in a statement said, “Our partnership with Flipkart will ensure ‘Beardos’ around the country will have easy access to the must-have men’s grooming accessory in addition to our extensive product portfolio.”
The five-in-one Beardo Grooming kit is equipped with precision trimmer, beard groomer, body hair groomer, nose and ear hair trimmer and foil shaver. It allows for rapid charging, with a runtime of 45 minutes on a single charge and comes with a 2 year warranty.
