TruePush, India’s first and only push notifications platform, which targets audience and smart marketers, has over 10 million monthly active users, a statement said on Wednesday.
It helps enterprises to boost their engagement and help retain audience via a website or a mobile app.
Having similar characteristics of any push notifications platform, TruePush provides best in class features to its customers for free, while its competitors charge between USD 1 to USD 1.5 per user opt-in per month.
According to the statement, TruePush has more than 400 companies and websites registered on the platform, and they are receiving great feedback from the users on product and design fronts.
The platform has a few big clients lined up with users up to half a million for integration in their mobile apps.
While Indian enterprises have been using push notification platforms developed by companies located outside India, TruePush is the first indigenous platform that guarantees data privacy, it claimed.
Having similar characteristics of any push notifications platform, TruePush provides best in class features to its customers for free, while its competitors charge between USD 1 to USD 1.5 per user opt-in per month.
Commenting on the platform, TruePush Co-Founder Mr Ravi Vaka, said, that our services are fasting gaining confidence of our client who find the platform highly efficient and effective to engage their customers.
“TruePush also helps its clients with understanding of their customer patterns which will help business enterprises take well informed decision in connection with their offerings and services,” Vaka added.
Users explicitly opt-in for push notifications and expect the website to send a notification whenever there is anything important to share from the website owners.
A news portal user expects 3-5 notifications with important news, while an e-commerce website customer expects once in a week or whenever the website runs a discount sale. Subscriber of a mobile app gets notifications each time the browser is opened, and this will help the user take instant action, the release added.
