Maxxis Tyres joins hands with Honda Motorcycle for tyres retailing

(UNI) Maxxis India, one of the world’s youngest and fastest growing tyre companies, has announced its collaboration with Honda Motorcycle and Scooters India Limited to strengthen its market penetration and customer outreach.
Under this association, co-branded Maxxis tyres will now be available for sale at HMSI and Maxxis dealerships.
In the first phase of this association, co-branded M6000 tyres will be available at select HMSI and Maxxis dealerships across the country, the plan is to increase this further in the next phases.
To equip the dealers with knowledge pertaining to the products and services, Maxxis conducted training sessions in 20 cities across India, covering 650 Honda dealers.
Maxxis India rolled out its first two-wheeler tyres consignment from its Sanand facility to Honda Motorcycle & Scooter India in August, earlier this year and has been producing tyres in full throttle. The company recently achieved its target of selling one million tyres to their OEM partners.