Wipro Digital to expand Asia Pacific design capabilities in Australia

(UNI) IT major Wipro Limited has taken over the strategic design consulting team atSyfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges.Syfte’s team of designers will be absorbed within Designit,Wipro’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacificand enhancing the transformation services offered by Wipro Digital.

Wipro Digital President Rajan Kohli said that “Design is now a part of every digital conversation that we have with our clients. Wipro has a well established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capabilityto the market. Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teamsatWipro Digital and Designit,” according to a release here on Tuesday.