ZEE5 announced the launch of ‘Abhay’, one of the first procedural format crime thrillers; a genre not explored in the OTT space yet.
Produced by B P Singh’s (popularly known for the famous crime TV series CID) Fiction Factory Productions, the series marks the digital debut of popular actor Kunal Kemmu who essays the role of SP Abhay Pratap Singh.
The eight-episode crime thriller premieres February 7, with two episodes unfolding each month, disrupting the traditional binge viewing habit of content on OTT platforms.
Based on real crime stories, Abhay is a crime thriller that follows the inverted detective format of storytelling. In his digital debut, Khemu plays an investigative officer who solves bone-chilling murder cases while dealing with his own personal demons.
Commenting on his digital debut, Kemmu said, ‘It’s exciting to explore new formats and push your boundaries as an actor, and Abhay had it all. I am an avid consumer of long format web series like everyone else, and hence I know that a series such as Abhay has all the ingredients that the OTT viewer is looking for. Very excited to partner with ZEE5, given the content that they have produced and are planning to do in the coming months and I look forward to reach out to the audience with this action-packed concept.’
With over 3,500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.(UNI)
