Contests to promote tribal craft, culture, lifestyle launched

The Samikhsya Bureau

NEW DELHI: TRIFED, under the Ministry of Tribal Affairs, has launched two competitions – Be the Brand Ambassador of Tribes India and Be a Friend of Tribes of India contest with the sole objective of promoting tribal craft, culture and lifestyle.

For participating in the contests, short videos ranging from 30 seconds to 5 minutes can be made on products of Tribes India, Ministry of Tribal Affairs said in a statement.

The tribal products may include gents or ladies’ apparel, jewellery, accessories, paintings, metal crafts, terracotta & pottery, decorative items, food & organic items, cane & bamboo items, stationery, furniture, home furnishings, cuisine, etc.

Through these innovative contests, awareness about tribal heritage, arts, crafts can be enhanced among the general public.

With more knowledge and awareness about tribal heritage, it is hoped that citizens will also contribute to overall tribal empowerment by purchasing more tribal products.

The contest went live on MyGov on April 2, 2021 and will be on till May 14, 2021.

As many as 50 winners of this quiz will be awarded a Tribes India Gift Voucher, valid on and all Tribes India outlets, it added.