New Delhi, Sep 13 (UNI) Global Sportswear giant, adidas on Friday launched a fresh new athletics franchisee, the VRCT jacket, a canvas of self-expression & individuality. To celebrate the campaign and give wings to the idea of self-expression, adidas has roped in national icons – heptathlete Swapna Barman, squash player Dipika Pallikal, boxer Simranjit Kaur and sprinter Hima Das who will be the leading voice of the campaign in India.
During the launch of the VRCT jacket, the likes of Swapna, Dipika and Simranjit had a panel discussion where they spoke about their journey not only as athletes but also emphasised on staying true to themselves, which has played an important role in their success. Being proud of her imperfections, Swapna Barman, Indian heptathlete said, ”Embrace your flaws and wear them like an armour so no one can use them against you. I believe my imperfections have been my biggest motivation to succeed. I’m so happy to be working with adidas on the adidas VRCT jacket that allows me to own and celebrate by imperfections.”
Present at the launch along with adidas ambassadors, Manish Sapra, Senior Marketing Director, adidas India, said, ”adidas has always inspired athletes through products and campaigns. Today’s youth, whom we refer to as creators, are looking for various avenues to express their creativity and individuality. Through the VRCT jacket, we are providing the youth of today a platform to show what they stand for.” Launched to inspire individuality in creators including athletes, the jacket comes with a customisable badge making it a vehicle of self-expression, allowing one to show the world what one truly believes in.
Worn by high school and college students world over to represent school and team pride, varsity jackets emanate individuality and success. To inspire creativity and self-expression, the VRCT jacket features a classic adidas ‘A’ team badge that can be interchanged with eight other badges. The VRCT jacket will be available across select retail stores in the country and at www.shop.adidas.co.in, priced at INR 6,999/- for men and women.