India’s best-ever performance at the UWW World Wrestling Championships was witnessed by 6.5 million users on WrestlingTV, which was launched for showcasing live content of the game.
The sport scaled a new high in India not just in terms of success, but also in viewership with as many as 11 million users engaging in live streaming and video content on the unique digital channel for wrestling.
With a series of important events lined up on the wrestling calendar over the next 60 days, Wrestling TV will globally live stream 33 days of live action. The LIVE content will include World Under-23 Championships, Women’s World Cup and Indian Senior National Championships among others.
The sport, as a whole, climbed to colossal heights this time from the Indian perspective. An unprecedented haul of five medals by the likes of Vinesh Phogat, Bajrang Punia, Ravi Kumar, Deepak Punia, and Rahul Aware with four of them securing Tokyo Olympics 2020 quotas piqued the interest of Indian fans, leading to 88% user engagement on Wrestling TV from within the country.
“Wrestling TV was launched with the purpose of showcasing live content on the go not just to the fans but also to cater to the entire wrestling community and youngsters taking to the sport for the first time. The enormous response has vindicated our conviction of wrestling being the most loved and followed Olympic sport in India,’ said Ashish Chadha, CEO of Sporty Solutionz and UWW rights holder for the Indian Subcontinent.
‘The consumption of the livestream, as well as the offline content, propels us to look at not only steaming more matches but also bringing more tournaments to India to expedite the growth of the sport in India, ‘ he added.
Wrestling TV kicks off its mega live streaming bonanza this month with the World Veterans Championships from October 8th. One of the most-awaited events for Indian wrestling enthusiasts, the World U-23 Championships, that saw Ravi Kumar taking a silver medal last year will be up next from October 28.
Fresh from her bronze medal stint at the World Championships, Vinesh will return to the mat at the World Cup in Narita, Japan along with Rio Olympic bronze medallist Sakshi Malik from November 15. (UNI)
